Wal-Mart deploying shopping app to simplify returns process for holidays

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The initiative could also be seen as a way to get consumers into its stores by cutting down on wait time but also as a way for consumers to use the Walmart app more often. Any item sold and shipped by Walmart.com is automatically eligible for this Express Return system.

When at the store, the customers then can scan a barcode with any compatible mobile electronic device and hand the returned items over at a dedicated lane of the customer service area, in what an executive at Walmart said would take only 30 seconds, or far less than what it now takes. A QR code displayed on the card reader is scanned with the Walmart app, and the item is then given to the store associate. It will be extended to include in-store purchases in early 2018. It will slash return timing to 30 seconds instead of 5 minutes.

Other items will be part of the service in the months to follow.

The tech behind Walmart Pay, the company's mobile payment offering, in fact, was the basis on how the company built this latest product to speed up in-store returns. The California-based Denali Advsr Ltd has invested 2.84% in Wal-Mart Stores Inc (NYSE:WMT). Once they've done this, the items can be taken to the store for the return.

"We recognise that saving time is the new currency for customers, as much as saving money", Eckert said in an interview.

Mobile Express Returns is set for November launch and would be available at all of Walmart's 4,700 stores in the US.

To be sure, none of Wal-Mart's retail peers have made a similar promise - receive a refund without bringing an item back - of such a large scale.

The reinvented return service continues Wal-Mart's efforts to make shopping more convenient for customers by integrating its vast network of physical stores with growing digital capabilities. Wal-Mart has introduced other convenience tools as well as it competes with other retailers like online giant Amazon.com, including its pickup towers and mobile express options in the pharmacy and financial services. The legal version of this piece of content can be accessed at https://stocknewstimes.com/2017/10/09/mercer-capital-advisers-inc-has-3-37-million-holdings-in-wal-mart-stores-inc-wmt.html. The new process is called Mobile Express Returns and is projected to take about 35 seconds or less. Davis R M has 0.01% invested in Wal-Mart Stores Inc (NYSE:WMT) for 3,127 shares.

Now, the lanes will also be used to handle returns. She said the retailer could run into problems with some customers who want to return products sold by those third-party vendors.

Making it easy for customers is so important to the Bentonville, Arkansas, retailer that in December, some items no longer wanted will not even have to be returned. But Walmart has confirmed to me that there are "no plans" to add Jet.com, an Amazon-style marketplace Walmart acquired for $3 billion a year ago, to that service.

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