Disney is the parent company of ESPN.
Facebook/StarWarsMoviesA scene from "Star Wars: The Force Awakens" featuring Supreme Leader Snoke. There, however, we got the official poster too, something many are surely holding out for. The game starts at 8:15 PM ET/5:15 PM PT on ESPN.
It's also been confirmed that tickets will go on sale as the trailer launches. This isn't the only trailer announcement, however, as a YouTube video popped up soon after announcing when the trailer would air.
Luke Skywalker reaches out for his old lightsaber.
If history's any guide, don't look for the trailer to show up right after kickoff. They'll be available "everywhere movie tickets are sold", so head to the website of your favorite local theater (or your favorite ticket distributor) and get your clickin' finger ready.
This is the second time Disney has used ESPN's National Football League showcase to promote a Star Wars movie to an audience that might not normally follow such marketing.
The final marketing blitz for Star Wars: The Last Jedi, which I sincerely hope is just 160 minutes of training sequences, is about to begin. J.J. Abrams, Tom Karnowski and Jason McGatlin are the executive producers. For more on director Rian Johnson's upcoming movie-a new trailer for which is rumored to arrive next week-check out these 18 details about the heroes, villains and aliens in The Last Jedi.