FS1 removes 'hopeless' Knicks subway ad campaign


One seat featured a sign that said: "Sit here if you're hopeless", while another said, "The high point of the last 25 years was the movie Eddie", referring to the 1996 film in which fan Whoopi Goldberg is named as the Knicks coach. According to the NY Times, "The advertisements focused on hot-button sports issues, such as N.B.A. superteams, the trade of Kyrie Irving for Isaiah Thomas, the Michigan-Ohio State rivalry and whether Giants wide receiver Odell Beckham Jr., known for end zone antics, is a distraction for the team".

Some of the ads on the Subway read, "Things are looking bleak".

As you may have heard, Fox Sports 1 rolled out a marketing campaign on the New York City subway system on Tuesday that tore the New York Knicks and dipsh*t owner Jim Dolan a new a**hole.

On that front, it may be notable that the NBA players' association [NBPA president Michele] Roberts said the NBPA will take back licensing rights - the ability to use players' names, numbers and images in groups of three or more for products and sponsorships - from the league when the current CBA expires June 30 and that it intends "to control them moving forward". They stink and they're gonna stink for a while.

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Three side-by-seats seats read, "Sit here if you blame Phil", "Sit here if you blame Melo", and "Sit here if you blame Dolan". On the other side were positive messages. The ads will now be taken down.

FS1 apologized for the campaign in a statement on Tuesday. "We regret the tone and are removing the content in its entirety".

The Knicks open the season vs. Anthony's new team, the Thunder, on October 19.

The NBA preseason just kicked off last night (Oct. 3) and the New York Knicks are already in the NBA lottery.