Brigham Young University Ends Ban on Caffeinated Sodas


Brigham Young University announced Thursday that it will start to sell caffeinated soft drinks on campus. Owned and operated by The Church of Jesus Christ of Latter-day Saints, the largest religious university in the USA has shunned caffeinated sodas since at least the mid 1950's, the school's director of dining services Dean Wright explained in a rather blunt BYU Q&A.

Mormons avoid drinking coffee and tea. The Daily Universe, the BYU student paper, quoted a university spokeswoman saying at the time that "there has not been a demand for caffeinated beverages".

It is a change in cultural policy for a campus that has been "caffeine-free" since the 1950s.

BYU alum Karl Jepsen, 48, was visiting his daughter who is now a student and basked in being able to drink "real Diet Coke" from the fountain machine.

"I've heard people talk about hiding mini-fridges on campus and doing an on-demand delivery service - get a can of soda delivered to you anywhere on campus any time", R. Alex Anderson, a 24-year-old master's student said via Twitter direct messaging.

According to the BBC, the move came as a surprise as the largest Mormon college in the USA has ensured it was "caffeine-free" since the 1950s.

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"I absolutely love it".

The church clarified in 2012 that the church's health practices don't bar members from caffeinated beverages like soft drinks.

Mormons neither smoke nor drink alcohol, coffee, or tea, as it is prohibited by their religion.

"Consumer preferences have clearly changed", the university's dining services page explained in an online Q&A. Pepsi and Mountain Dew became fair game.

In a paradigm shifting move, Brigham Young University will soon be offering caffeinated soft drinks. "We created faithful customers out of something that should have been a normal thing, selling caffeine on campus", Monahan said.