Alexa's users will be able to access Cortana's productivity features, including booking meetings, reading emails aloud, accessing work calendars - or "reminding you to pick up flowers on your way home" - using just their voice.
United Airlines has partnered with Amazon to become the first USA airline to offer an Alexa skill for customers to check-in for flights, check flight status, view in flight amenities and more. The cross-platform integration will allow Alexa to access Cortana's features, which are directly built into Microsoft's Office products.
But Alexa also boasts more than 20,000 skills that offer voice control for everything from controlling smart home devices to ordering pizzas and starting electric cars.
Do you have multiple Amazon Echo devices and a desire to rock the house? Although unlikely, Amazon's VP of devices, David Limp has shared this past summer that he hopes Alexa and Siri will be able to talk to each other. Extending the abilities of each other's assistant was what drove the idea to fruition with work from both teams. But this closed ecosystem could inhibit the adoption and usage of voice, regardless of the size of individual tech companies, because they all have distinctive capabilities and partnerships.
Alexa and Cortana will begin talking to each other later this year. Google and Apple wield massive reach via their operating systems - the two accounted for roughly 99% of smartphones shipped in Q4 2016 - giving them a major competitive advantage for voice assistant adoption.
Who's Your Ideal Home Assistant: Affable Alexa Or Solitary Siri?
Milanesi said that for Amazon especially, which wants more people to consider Alexa as their first choice, the partnership also might be created to send a message to customers and rivals. AMZN and Microsoft Corporation MSFT has entered into a partnership that will help better integrate their personal assistant technologies. Parts of the website may not work as expected without them.
The two assistants have different specialisms and skills, as hinted at through Shuman's examples, and Amazon CEO Jeff Bezos agrees, saying: 'The world is big and so multifaceted.
"That's why the devices have to appeal to as wide a range of consumers as possible with their feature sets and price points", ABI's Collins said.
Union Cabinet Reshuffle: 9 new Ministers to take oath
Former Olympian trap shooter Rathore is MoS with independent charge of Sports and Youth Affairs Ministry. The strength of the council of ministers after Sunday's expansion now stands at 76.